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5 benefits of pay per click for eCommerce?

If you are an eCommerce business, you must generate sales and keep high visibility among your target customers. Your target customers are ready-to-buy shoppers who have the means to buy but require a little push to buy your product. With Pay-per-Click (PPC) marketing converting your potential leads into sales gets simpler than traditional marketing methods.

What is PPC Advertising?

Pay-per-click (PPC) marketing is a new form of marketing where you can display your ads on search engines, social media networks, and websites. The most popular platforms that support these ads are Google and Facebook. 

PPC offers a quick way to increase visibility while gaining valuable data on your ads and customer behavior.

The best part of this form of advertising is that no matter how many times your ads display to the same people, you only pay when they click on them.

Benefits of using PPC for eCommerce? 

There are numerous benefits of using this form of advertising for eCommerce businesses, here are five:

• It gives you a head start

With PPC, you can jump ahead of the competition in visibility and lead conversion, even if your competitors are more established in the market. 

In this form of marketing, you can show your ads to people interested in your products; rather than spending all your marketing budget on people who may or may not be interested in buying your products. Such a level of focused advertising can quickly put you years ahead of your competitors.

• Similarity to eCommerce

eCommerce businesses and PPC marketing are data-driven and quantifiable. Between the two, data analytics are very similar to measuring and comparing. Moreover, PPC works well with other marketing channels like Search Engine Optimization (SEO).

It is often easier for eCommerce business owners to adapt to PPC optimization because it is similar to what they work on within their businesses. 

• High level of customization

PPC advertising lets you tailor ads to your specifications. Each ad can have a different purpose, demographic, tracking goals, and more. 

The products you sell may be unique but can face competition with similar products in the marketplace. The key to power is to be visible before your competitors and to the right set of people to get higher sales. PPC can help you fine-tune your ad demographics so that only your target audience, those who have the highest potential to buy your product, see the ads.

You are in control of your advertising.

• Measurability

When using Google Ads you can get data in sync with Google Analytics, providing you with in-depth and familiar data.

In traditional advertising methods, you will not be able to get a lot of information, such as customer behavior while interacting with your advertisements and website.

This advertising method also makes it possible to align your goals to your spending. Whether your goal for advertising is website views or form submissions, PPC helps you create your own goals and metrics to measure them.

• Works with any budget

Regardless of the scale of your business, PPC can provide results at the budget of your preference. In PPC, unlike traditional advertising, you pay for ads when you see results and can change the budget mid-way. 

Google and Facebook also give an estimated audience reach with the budget you select, making it easier for you to choose the correct budget for your needs.

PPC advertising is a proven and reliable marketing method for businesses that operate on the internet. Given the benefits and the ease of use, every eCommerce business owner should try this form of advertising.

However simple as it may sound, it is often not understood and executed fully. Optimizing the perfect ad strategy can be difficult and people may not set the right goals for their advertising data analysis. 

Breadschool can help you maximize your return on investment in this form of advertising. Learn more about our services here.