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Top Google Ads Trends to Look Out For in 2022

Consumer behavior and market trends are ever-changing, and changing with them is Google Ads. Google’s announcement of its priorities in 2022 has sparked many changes, but some things are here to stay. Here are a few trends that you need to look out for this year while using Google Ads: Artificial Intelligence (AI) and Automation […]

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Facebook Ads versus Google Search Ads: Which advertising platform should you choose

When choosing the best digital marketing platform to invest in, many contemplate the two most popular online digital advertising channels – Facebook and Google. A common misconception among new advertisers is that the two are mutually exclusive and produce similar results. Although in reality, these two platforms produce different results for different niches but yield […]

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5 benefits of pay per click for eCommerce?

If you are an eCommerce business, you must generate sales and keep high visibility among your target customers. Your target customers are ready-to-buy shoppers who have the means to buy but require a little push to buy your product. With Pay-per-Click (PPC) marketing converting your potential leads into sales gets simpler than traditional marketing methods. […]

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